Less Really Is More
Taking the example of this article, the SHoP Architects, here also called "the masters of post-boom buildability", really embody the often stated quote "less is more". In building their architectural designs as simple sd possible while using cost-effective material, they achieve a symbiosis of striking design and low costs. It's no coincidence that this quote is so often used in the area of design, as it is a lot of times much more difficult to make complex things simpler than the other way around, which is a big part of design. This concept is often seen in great products, as their design is simple but yet not too obvious, rather transparent.
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